Mario Kleff – The Touch® High-Rise Project, Pattaya

Experimental Two-Column High-Rise Architecture in Thailand

High-Rise Condominium · Uncompleted Project · Concept Development

Official Name: Mario Kleff – The Touch®
Registered Trademark: November 2012
Location: Pattaya, Thailand (Phra Tamnak Hill)
Address: 539, Kasetsin 11 Alley, Bang Lamung, Chonburi, Thailand
Coordinates: 12.9191, 100.8599
Developer Company: Cliffside Enterprise Co., Ltd.
Architecture Firm: Wandeegroup (Thailand) Co., Ltd.
Lead Architect & Project Developer: Mario Kleff

“The project represents a rare level of integration between structural engineering, façade design, and interior architecture within a residential high-rise context.”

— Mario Kleff
Architectural rendering of Mario Kleff – The Touch high-rise on Phra Tamnak Hill in Pattaya (2011)
Architectural rendering of Mario Kleff – The Touch high-rise on Phra Tamnak Hill, Pattaya (2011).

Mario Kleff – The Touch® is an experimental high-rise condominium in Pattaya, based on a radical two-column structural system with long-span floor plates exceeding 25 meters. The project explores a rare approach to high-rise residential architecture in Thailand, where structure, spatial design, and façade are developed as a single integrated system.

Positioned on Phra Tamnak Hill, one of Pattaya’s most elevated residential zones, the building was designed to minimize structural footprint while maximizing uninterrupted interior space and panoramic views over Pattaya Bay.

The project represents an early example of long-span vertical living and a two-column high-rise structure in Thailand.

Rear view of Mario Kleff – The Touch high-rise concept from Phra Tamnak Hill overlooking Pattaya Bay
Rear perspective of The Touch high-rise concept from Phra Tamnak Hill, oriented toward Pattaya Bay.
Elevated view over Phra Tamnak Hill showing The Touch high-rise concept within Pattaya’s coastal skyline
Elevated view over Phra Tamnak Hill illustrating the placement of The Touch within Pattaya’s coastal skyline.
Site plan of Mario Kleff – The Touch high-rise showing its location on Phra Tamnak Hill in Pattaya (2011)
Approved site plan showing the exact location of The Touch on Phra Tamnak Hill, including site boundaries and context.

Architectural Concept

The design is based on the principle “Structure is Design”, where architectural form emerges directly from load-bearing systems and geometric order.

Instead of relying on applied façade treatments or decorative elements, the building expresses:

  • Structural clarity
  • Vertical proportion
  • Spatial continuity
Structural section drawing of Mario Kleff – The Touch high-rise showing two-column system and long-span floors (2011)
Structural section of The Touch high-rise illustrating the two-column system and long-span floor configuration (2011).
Elevation drawing of Mario Kleff – The Touch high-rise showing vertical structure and façade proportions (2011)
Elevation drawing of The Touch high-rise showing vertical structure, façade composition, and overall proportions (2011).

A continuous glass façade reinforces this concept, reflecting the surrounding coastal environment while maintaining a clear and minimal structural expression.

"Architecture becomes identifiable when structure, geometry, and authorship operate as a single system."

— Mario Kleff

Structural System: Two-Column High-Rise with Long Spans

The Touch introduces a highly unconventional structural strategy for residential towers.

Core System:

  • Two primary load-bearing columns composed of clustered steel tubes
  • Concentrated load distribution through reinforced concrete cores
Foundation plan of Mario Kleff – The Touch high-rise showing pile layout and structural load distribution (2011)
Foundation plan showing pile layout, structural cores, and load distribution for The Touch high-rise (2011).
Car park layout of Mario Kleff – The Touch high-rise showing parking arrangement and vehicle circulation (2011)
Car park plan illustrating vehicle circulation and parking layout within The Touch high-rise (2011).

Floor Structure:

  • Cellular beam systems functioning as large-span box girders
  • Hollow-core concrete slabs to reduce weight
  • Floor spans exceeding 25 meters
Structural diagram of Mario Kleff – The Touch high-rise showing cellular beam system and long-span floor construction
Structural concept diagram showing the cellular beam system enabling long-span floor construction in The Touch high-rise.
Concept drawing of Mario Kleff – The Touch high-rise showing cellular beams with hollow-core slab floor system (2011)
Floor system concept showing hollow-core slabs supported by cellular beams, enabling long-span construction in The Touch high-rise (2011).
Post-tensioning tendon layout of Mario Kleff – The Touch high-rise showing reinforcement for long-span floors at car park and ground level (2011)
Tendon reinforcement plan showing post-tensioning layout for long-span floors at car park and ground levels in The Touch high-rise (2011).

This system enables column-free interior layouts, allowing flexible residential configurations and uninterrupted spatial flow.

The structural logic aligns more closely with bridge engineering principles than conventional high-rise construction, where span efficiency and weight reduction are critical.

Comparable early applications of cellular beam systems in residential construction can be observed in projects such as Park Royal 2, with The Touch extending the concept to significantly larger spans.

Construction Process & Deep Foundation

The Touch required a specialized construction strategy due to its concentrated load system and reduced number of structural supports.

Foundation System:

  • Deep foundation with large-diameter piles
  • Load concentration beneath primary structural columns
  • Reinforced concrete cores anchored into deep layers
Deep foundation drilling for Mario Kleff – The Touch high-rise showing pile installation machinery on site
Deep foundation drilling and pile installation for The Touch high-rise during early construction phase.
Workers standing beside a large-diameter foundation pile at Mario Kleff – The Touch site showing structural scale
Large-diameter foundation pile illustrating the scale required to support concentrated loads in The Touch high-rise.

Construction Phases:

  1. Site excavation and preparation
  2. Installation of deep foundation piles
  3. Core structure development
  4. Preparation for long-span beam installation
Construction site fence of Mario Kleff – The Touch on Phra Tamnak Hill showing project branding and contractor signage
Construction site fencing on Phra Tamnak Hill showing project branding and contractor information for The Touch high-rise.
Excavation at Mario Kleff – The Touch construction site showing exposed pile heads and steel bracing system (2012)
Excavation phase exposing pile heads beneath a temporary steel bracing system at The Touch construction site (2012).

The foundation design reflects the atypical structural logic of the building, where loads are concentrated rather than distributed across multiple columns.

On-site documentation shows the scale of pile installation and the coordination required for heavy structural elements.

Construction diagram of Mario Kleff – The Touch high-rise showing fabrication and installation of cellular beams using cranes and two-column structure
Diagram showing fabrication, crane handling, and floor-by-floor installation of cellular beams within the two-column structure of The Touch high-rise.

Glass Façade System: Frameless Structural Glazing

The façade of Mario Kleff – The Touch is conceived as a fully frameless glass envelope, eliminating conventional aluminum or PVC window frames. The system is based on a spider-glass structural glazing approach, where glass panels are fixed through point-supported connections rather than perimeter framing.

This allows the building to read as a continuous glass surface, reinforcing the architectural principle of structural clarity and visual minimalism.

Key characteristics of the façade system include:

  • Frameless structural glazing using spider fittings
  • Point-fixed glass panels without visible window frames
  • Integrated sliding glass elements, designed to blend seamlessly into the façade
  • No protruding balconies, maintaining a clean and uninterrupted exterior geometry
  • Continuous full-height glazing aligned with the structural grid

A specialized glass treatment was developed to achieve a blue reflective appearance from the exterior, while maintaining optical clarity from the interior, allowing unobstructed views over Pattaya Bay.

Section detail of Mario Kleff – The Touch showing floor slabs connected to frameless glass façade with spider glazing system (2011)
Section detail showing floor slab connection to the frameless glass façade using a spider glazing system in The Touch high-rise (2011).
Detail drawing of Mario Kleff – The Touch glass façade showing spider fittings, point-fixed glass panels, and integrated sliding doors (2011)
Façade detail showing spider fittings, point-fixed glass panels, and integrated sliding doors within the frameless system of The Touch high-rise (2011).
Interior view of Mario Kleff – The Touch glass façade showing spider fittings and motorized sliding glass panels with overhead mechanism (2011)
Interior façade detail showing spider fittings and motorized sliding glass panels with overhead mechanism in The Touch high-rise (2011).

Interior Architecture

The interior design extends the structural concept into spatial experience.

Key features include:

  • Fully integrated linear lighting systems embedded in walls, ceilings, and floors
  • Custom-designed built-in furniture aligned with structural geometry
  • Full-height panoramic glazing
  • Continuous spatial layouts with minimal internal segmentation
Interior bedroom of Mario Kleff – The Touch showing curved wall panels, rounded window frames, integrated lighting, and seamless sliding doors (2011)
Bedroom interior showing curved wall panels, rounded window openings, and integrated lighting within a continuous spatial design in The Touch high-rise (2011).
Living room interior of Mario Kleff – The Touch showing integrated floor lighting, illuminated sliding door frames, curved wall panels, and abstract carpet pattern (2011)
Living space showing integrated floor lighting, illuminated sliding door frames, and curved wall panels within a continuous interior system in The Touch high-rise (2011).
Interior view of Mario Kleff – The Touch bathroom showing integrated air conditioning system, air filtration, and sliding glass doors with lighting (2011)
Bathroom view showing integrated air conditioning, air filtration system, and illuminated sliding glass doors within the continuous interior design of The Touch high-rise (2011).
Technical drawing of Mario Kleff – The Touch air conditioning system showing centralized chillers and distribution through the tower (2011)
Centralized air conditioning system showing ground-level chiller units beneath the swimming pool and distribution throughout The Touch high-rise (2011).

Large residential units are conceived as open spatial environments, while smaller units maintain the same architectural language of integration and clarity.

Floor plan of Mario Kleff – The Touch level 30 showing open spatial layout, long-span structure, and unit configuration (2011)
Level 30 floor plan showing open spatial layouts and long-span structural organization in The Touch high-rise (2011).

Residential Program

The development was designed as a low-density high-rise, prioritizing spatial quality over unit quantity.

Building Specifications:

  • 31 storeys
  • Floor-to-floor height: 3.75 meters

Unit Types:

  • Studio units
  • Two-bedroom apartments
  • Duplex residences
  • Loft-style multi-level units
  • Three-storey penthouse

The increased floor height enhances natural light, ventilation, and overall spatial proportion across all unit types.

Scale Model & Architectural Study

A detailed physical scale model was developed as part of the design process.

Purpose:

  • Study tower proportions and massing
  • Analyze the two-column structural system
  • Evaluate integration with Phra Tamnak Hill topography
  • Refine façade and glazing strategies
Scale model detail of Mario Kleff – The Touch showing integrated project branding and façade surface (2011)
Scale model detail showing integrated project branding and façade surface of The Touch high-rise (2011).
Side view of Mario Kleff – The Touch scale model showing two-column structural system and tower massing (2011)
Scale model side view illustrating the two-column structural system and overall massing of The Touch high-rise (2011).
Scale model detail of Mario Kleff – The Touch showing penthouse level and façade articulation (2011)
Scale model detail showing penthouse integration and façade articulation in The Touch high-rise (2011).

The model served as a design validation tool, allowing spatial, structural, and visual relationships to be assessed before construction.

It also supported stakeholder presentations and internal design refinement, ensuring alignment between architectural intent and structural logic.

Development History

The project evolved from earlier large-span high-rise concepts, particularly the Sky Park and Parkside Shopping Mall project (2008).

Timeline:

Skypark Towers & Parkside Shopping (2008)

  • High-rise mixed-use concept
  • Two-column structural strategy with spans >38 m
  • Project permitted but not built

The Touch Development (2010)

  • Independent continuation of structural research
  • Private development by Mario Kleff and Nittaya Wongsin
  • Construction started: December 2011
  • Development later halted due to market conditions

The site was subsequently redeveloped as Andromeda Condominium.

Technical Data

  • Estimated Total Investment: ~1.58 billion THB for 31-storeys
  • Initial Investment Goal: 850 million THB for 18-storeys
  • Capital Deployed: ~165 million THB
  • Structure Type: Two-column system
  • Span Length: >25 meters
  • Floor System: Cellular beams + hollow-core slabs

Location: Phra Tamnak Hill, Pattaya

Located on Kasetsin 11 Alley, Phra Tamnak Hill is one of Pattaya’s most desirable residential zones.

  • Elevated terrain
  • Unobstructed sea views
  • High long-term development value
Architectural rendering of Mario Kleff – The Touch on Phra Tamnak Hill viewed from the ocean, showing glass façade and surrounding Pattaya skyline (2011)
View from the ocean showing The Touch on Phra Tamnak Hill, defined by its two-column structure and continuous glass façade within the Pattaya skyline (2011).

Architectural Significance

The Touch represents a rare exploration of structural minimalism in residential high-rise design in Thailand.

Key contributions:

  • Two-column tower concept
  • Long-span vertical residential architecture
  • Integration of engineering and architectural identity

Despite remaining uncompleted, Mario Kleff – The Touch® serves as a conceptual benchmark for alternative high-rise systems.

Frequently Asked Questions

Who developed Mario Kleff – The Touch® in Pattaya?

Mario Kleff – The Touch® was designed and developed by architect Mario Kleff as an experimental high-rise residential project integrating structural design, architecture, and development.

Why was Mario Kleff – The Touch® not completed?

Construction began in 2011 but was later halted due to market conditions affecting development. The site was subsequently redeveloped as Andromeda Condominium.

What makes Mario Kleff – The Touch® structurally unique?

The project uses a two-column structural system with long-span floor plates exceeding 25 meters, allowing for large column-free interior spaces.

Where is Mario Kleff – The Touch® located?

The project is located on Phra Tamnak Hill in Pattaya, Thailand, an elevated residential area with views over Pattaya Bay.


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